Super bowl TV ads zhang bin: luxury squad

Super bowl distance with 10 start time of day, the American media have begun to use all available means to attract fans interaction to prospect for the title, for those of us arguing over to the NFLjersey wholesale has just become interested in Chinese, if I can fully understand the hidden with too many background and emotional article is really not easy. FOX television network will be responsible for broadcast and broadcast this super bowl game, is expected to have 90 million americans will be watching this time, hit a live not appropriate analogy, on February 3, live like our Spring Festival gala, so high attention, TV advertising will is a year when the most crazy, about half a month ago I have introduced the super bowl jersey wholesale of television advertising to raise the overall price, 30 seconds of the average price for 2.7 million dollars. In predict the results at the same time, the United States in the financial media edition also watching with interest remarking this session of the super bowl AD luxury squad, and even began to analyze those specially for the super bowl of making advertising creative,jersey wholesale whether can be the trendsetter lead agitation. Carefully evaluate what these comments, maybe in our understanding of the enterprise strategy can sports marketing savvy. According to professional market research agency recently released data show that, from 1988 to 2007, 20 years to the super bowl into the biggest live television company is bud light, for a total of $272 million into than in the next Pepsi ($192.8 million), up 42.2% over a is the most loving super bowl enterprise. In 2007, bud light's advertising investment is 23.9 million dollars, Pepsi is $11.9 million. This year, bud light still keep big style, total bought four minutes of advertising section, which will air a 1 minute, the rest of the AD three minutes to 30 seconds edition broadcast. China's TV audience of course don't know, bud light to the super bowl has taken seriously how far the resources, they each year on TV and broadcast institutions to pay additional fees in exchange for a pen, they are super bowl the only beer ads during the broadcast, recently they and FOX, NBC, CBS signed this exclusive respectively will continue to the terms in 2012, this is seldom see advertising marketing strategy. In super bowl history on TV, bud light once and miller beer very wonderful on marketing war, both move more features, ambush marketing pattern is renovated, bud light to the special rights and interests without compromise, after long-term use super bowl press event rivals, can't have no snub. Every year they shot of the new ads are the most attractive, this year must also can make so. In several different creative advertising, the audience can see famous film star will-Farrell, and the image of the monarch of the subject in sports comedy "half professional" players will be in February 29,, on the film star's heyday borrow popularity is not what new recruit. Bud light more careful thought lies in their own market position, they are now the most difficult challenge is how to 21 years old to 27 in the consumer groups have expected results. Bud light think, this one age paragraph the consumers every day except submerged in the information explosion, even outside of oneself still have enthusiasm creative advertising, so in big monopoly super bowl kind of TV advertising besides, beer they have a deep research on the viewing behavior young audience, draw the conclusion is these young people watching live TV broadcast a plunge into the head after the Internet the world, and have a data show that last year budweiser specially for the super bowl advertising on the network taken by click watched 30 million times, of whom 87% are at the end of the game one week before on the network, it seems really can continue to hot spots, the effect of long-term entities. So, this year bud light in addition to continue to sponsor budbowl.com web site, but also have special has intensified in AOL, ESPN, FunnyorDie, iFilm, MSN, MySpace, jersey wholesale USA receiver Veryfunnyads, Yahoo and YouTube on the website of the interactive strong into the advertising, eager to can reappear the online last year high attention.